Tuesday, 7 April 2009

Not so Innocent?

Oh dear. Innocent Smoothies - the ethical fruit concoction company - have sold out.

To global behemoth Coca Cola.

To be a little more precise they've flogged a £30 million wedge to the US giant and they claim that the three founders will retain a controlling stake in the company, famed for its ethical and cutesy business ethos.

For the full press release, see the Innocent website.

Thoughts?

5 comments:

bee said...

don't know if it's a good thing. it's like the behemoths taking over the fair trade chocolate companies and taking the 'fair' out of 'fir trade'.

Sam said...

I agree with you, they've sold out. I couldn't beleive it when I first heard about it this morning.

Rebecca said...

Oh no! That's such a shame. A sign of the economic climate, or just general selling out? Ho hum.

Junglefrog said...

O nooo! That's sad news I think.. Especially since recently we used Innocent as an example for future business... Not such a good example now!

The Ample Cook said...

I was gobsmacked when I heard this. Shame on them is all I can say.

Great blog by the way.