Oh dear. Innocent Smoothies - the ethical fruit concoction company - have sold out.
To global behemoth Coca Cola.
To be a little more precise they've flogged a £30 million wedge to the US giant and they claim that the three founders will retain a controlling stake in the company, famed for its ethical and cutesy business ethos.
For the full press release, see the Innocent website.
Thoughts?
- Just Cook It
- I'm Alex Rushmer, a professional writer, amateur chef and Masterchef Finalist. Welcome to my little corner of the Web. Why not get a cup of tea, snuggle down and make yourself at home?
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5 comments:
don't know if it's a good thing. it's like the behemoths taking over the fair trade chocolate companies and taking the 'fair' out of 'fir trade'.
I agree with you, they've sold out. I couldn't beleive it when I first heard about it this morning.
Oh no! That's such a shame. A sign of the economic climate, or just general selling out? Ho hum.
O nooo! That's sad news I think.. Especially since recently we used Innocent as an example for future business... Not such a good example now!
I was gobsmacked when I heard this. Shame on them is all I can say.
Great blog by the way.
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